COOKIE POLICY

PRİMUM İLAÇ VE SAĞLIK HİZMETLERİ A.Ş. (the Company), operating at Maslak Mah. Taşyoncası Sok. Maslak 1453 Sitesi T4B Blok No:1U/232 Sarıyer/İstanbul, uses cookies (Cookie/Cookies) during Users' visits to the website through the services offered on https://primumclub.com/ (the Site) to registered members and other visitors (collectively referred to as User/s). This use of Cookies is carried out in accordance with the legislation to which the Company is subject, primarily the Personal Data Protection Law No. 6698 (KVKK). The Company cannot disclose personal data belonging to Users to others or use it for purposes other than processing, contrary to the provisions of the Personal Data Illumination Text and KVKK.

What is a Cookie?
Cookies are very small text files, usually consisting of letters and numbers, saved on your computer (or other devices such as smartphones or tablets) by the websites you visit via browsers. Cookies do not contain personal data such as names, genders, or addresses of visitors.

Cookies are created by the servers managing the website you visit. This allows the server to recognize when the same visitor accesses the site again. Cookies can be likened to identification cards that show website owners when the same visitor has returned to the site.

How are Cookies Used?
The Company uses cookies to:

·     Remember your preferences and personalize your use of the website/mobile application/mobile site. This includes:

·     Cookies that save your password and keep your website/mobile application/mobile site session continuously open, thus saving you the trouble of entering your password multiple times during each visit, and

·     Cookies that remember and recognize you on your subsequent visits to the website/mobile application/mobile site.

·     Determine how you use the website/mobile application/mobile site, including where and from which devices you connect to the platforms operated by the Company, what content you view on the website/mobile application/mobile site, and the duration of your visit.

·     Provide content and advertisements that are more relevant to your interests, in other words, for targeted advertising/promotion. By matching the information obtained through cookies with other personal data belonging to you, the Company offers more suitable content, personalized campaigns, and products, and refrains from presenting content or offers that you have previously indicated you do not want.

·     Perform essential functions necessary for the operation of the platforms. For example, allowing Members to log in with their membership information.

·     Analyze platforms and improve their performance. For example, determining the number of visitors to the platforms and adjusting performance settings accordingly, or making it easier for visitors to find what they are looking for.

·     Increase the functionality of platforms and provide ease of use. For example, remembering search queries for a visitor's next visit or providing links to third-party social media activities through the platforms.

·     Carry out personalization, targeting, and advertising activities. For example, showing advertisements related to visitors' interests based on the pages and products they have viewed.

Cookie Management
Depending on your internet browser, you can learn about cookies and exercise your right to allow or reject them by following the steps below:

·     Google Chrome: You can allow or block cookies by clicking the "lock icon" or the letter "i" in the "address bar" of your browser, and then accessing the "Cookie" tab.

·     Internet Explorer: Click the "Security" tab in the "Tools" section located at the top right corner of your browser and manage your cookie preferences by selecting "allow" or "do not allow."

·     Mozilla Firefox: Click the "open menu" tab at the top right corner of your browser. Manage your cookie preferences by clicking the "Options" icon and using the "Privacy & Security" button.

·     For other browsers (such as Opera, Microsoft Edge): You can consult the help or support pages of the respective browser.

·     Safari: From your phone's "Settings" section, select the "Safari" tab, and you can manage all your cookie preferences from the "Privacy & Security" section.

·     In addition to the options above, to learn about all cookies and for cookie management, you can visit: https://www.allaboutcookies.org, https://www.youronlinechoices.eu/.

If you reject persistent cookies or session cookies, you can still use the website, mobile application, and mobile site, but you may not be able to access all functions of the website, mobile application, and mobile site, or your access may be limited. This situation may vary in the mobile application.

Types of Cookies by Usage
Strictly Necessary Cookies: These Cookies are absolutely essential for the platforms to function correctly. These Cookies are needed for system management and to prevent fraudulent transactions; if blocked, the platforms will not function properly.

Analysis/Performance Cookies: These Cookies enable the analysis and understanding of how platforms operate and allow for the development of platforms through interaction with the User. The use of these Cookies can be blocked.

Functional and Analytical Cookies: These cookies are used to provide the user with an easier and enhanced user experience. They perform functions such as remembering previous preferences, ensuring easy access to certain content on the Platform, effective use of platforms, optimizing them to respond to user requests, and understanding how visitors use the platforms. By nature, these types of Cookies may include personal information such as usernames. The use of these Cookies can be blocked. Functional and Analytical Cookies used on platforms include, but are not limited to: Google Analytics, Google Ad Manager, Adform Data Management Platform, Criteo, Teads, Neustar, Pubmatic, and Oracle Data Management (BlueKai).

Targeting/Advertising/Commercial Cookies: These Cookies are used to identify and present content that may be of interest, including advertising content. They help improve the user experience by offering products/content similar to the targeted ones based on users' interests and choices, and by providing a more advanced, personalized advertising portfolio. Users can make the necessary adjustments through their internet browser settings. In any case, these settings may vary based on the internet browser. The use of these Cookies can be blocked. However, this blocking will not entirely prevent advertising content; instead, general content advertisements will be shown instead of advertisements that might be of interest to the user. Targeting/Advertising/Commercial Cookies used on platforms include, but are not limited to: Google Analytics, Google Ad Manager, Criteo, Facebook, Twitter, Instagram, Teads, Neustar, Pubmatic, Oracle Data Management (BlueKai), Hotjar, OneSignal, Taboola, and Gemius. 

Flash Cookies: These are types of cookies used to enable image or audio content on platforms.

Third-Party Cookies: The Platform works with trusted, well-known third-party advertising providers. Third-party service providers place their own Cookies to provide customized advertisements to the user. Cookies placed by third parties collect, process, and analyze visitors' browsing information on platforms and how they use them.

Types of Cookies by Storage Duration

Persistent Cookies: These are cookies that remain on the individual's computer and smart mobile device until deleted by the individual or until a specified date. These Cookies are mostly used to measure user preferences and site behavior.

Session Cookies: These Cookies are used to divide the user's visit into sessions and do not collect data from the user. These Cookies are deleted when the user remains passive for a certain period on the platforms they visit or when they close the platforms. Targeting/Advertising/Commercial Cookies, as described above, are used on platforms for third parties to provide services and to increase the effectiveness of these services. These Cookies can remember visited web pages and sites and collect personal data. The Platform uses both first-party and third-party cookies for purposes such as collecting information, remembering demographic data and interests, determining ad impressions, and the number of visits. When the Platform is visited and these plugins are used, the platform connects directly to the server of the selected social network. Then, the content offered by the plugin is directly transmitted from social networks to the web browser and added to the website being visited. Thus, the relevant social network can access and process data belonging to the user and combine it with data from the account on the relevant social network.

The Company has no control over the data processed by social networks through plugins. To get more information about the purpose, methods, and duration for which social networks process your personal data, the personal data policies published by the relevant social networks should be carefully reviewed.

The use of certain Cookies is essential for the platform to function correctly. If the use of Cookies is prevented, the information provided must be re-entered each time the Platform is visited, and some services provided by the Company via the internet may not function as intended, or some pages on the platforms may not be viewable. 

This Cookie Policy aims to inform Users about the cookies used or that may be used by the Company and to notify Users that they have the authority to manage cookies, generally providing information about cookies. The Company reserves the right to amend this Cookie Policy.